Building rapport is the first intent when building a following on Facebook; don’t push products or services only.
Businesses can start promoting their content and offerings by advertising to a highly targeted audience. The only requirement is a Facebook account. It’s about how to drive traffic to the Facebook business page and your company website. In order to build a business page, it requires a two-way conversation, this is engagement.
Effective business pages share useful content, photos, facts, links and quotes. This content builds trust with followers and gets them talking about the business. Every business has at least 3 selling points and/or value added services to offer.
Starting with each value added service could quickly turn into many stories and interesting content. Facebook marketing works best when building trust with the audience. Let them know what’s in it for them and why they should care.