Website Usability

Usability is more than getting information, it's qualifying the lead.

Website are more sophisticated today and many large players have so for years now. Based on past and real-time data, a story can be told on how the user/customer navigates a website and ultimately becomes a buyer. Websites have adhered to particular layouts and phrases on the Internet. Blind is the term for repetative jargon with organization logo is at the top and links back to the homepage, the term ‘About us’ is used for organization information, navigation is in the same place on each page, the term ‘Shopping cart’ is used for items you might wish to purchase. These are just many examples of basic elements your users are accustomed to when visiting sites on the Internet.

Good web usability tips:
* Simple and consistent navigation
* The best Web sites load in less than 3 seconds (DSL+)
* Users choose relevant text and links over graphics
* Intuitively organized content based on user needs
* Uncluttered presentation and graphics

Why is it so hard to be simple?
The intent is to attract users to a particular service/product offering on your website. On the web, you can’t afford for users to have to hunt for what they need. Keeping it simple is a result of defined marketing objectives, when everyone agrees on top priorities then it prevents the clutter from building up on the homepage. For example, imagine a large organization with multiple business unit buy-in. Everyone would like a piece of the homepage, yet this lends to too much for the user to digest. Simple means converting end users.

Components of usability:
* Learnability
* Memorability
* Productivity
* Error Prevention
* Satisfaction

To learn more about better usability, please contact us.

Featured Service - Domain Names

Domain names. Is your name taken? Many domains with the dot com extension have been taken, and most cases are held by domain investors. We can find a name that fits, sometimes the name you need. Experience in the domain market allows Zimpco Media access to a variety of sources for purchasing the right domain(s) We have the contacts and can safely negotiate a purchase on your behalf.

We offer domain purchasing and brokerage services. The domain names we broker must be premium generics in the .com, .net or .org extensions. When it comes to selling a domain, many factors come into play especially in a current downturn or up in the market. Our service cost is 7.6 percent of the selling price. To keep it simple, if your domain can pass the $5K estimate on Estibot.com, we can offer our services. A domain that sounds and looks good to you even with daily revenue may not be to the market. We can find those market buyers and opportunities for you.

Whether you're a domainer or a business in need of a domain name for the first time, you will find our domain service helpful. We like the year-to-date sales from dnjournal.com as a reference and shock. A domain name that doesn't work in one culture/society may work in another. There are buyers, do you have what they want.

Keyword Development

Chances are you already have an idea of the keywords for which you want your website to rank highly. We use those keywords as a starting point and then perform research using various tools like Wordtracker, Overture, Google AdWords, and combine that with other research and experience to generate a list of relevant keywords and keyword phrases. That list might be 20 words, or it could be thousands, depending on the nature of your business.