Search Engine Optimization (SEO)

An online presence is counting on quality SEO services.

SEO is an ongoing process building traffic and interest to a website. Fortunately for Zimpco Media, many sites fail to list properly due to a lack of elements such as title tags, bold keywords and meta tags. SEO attempts to position and target customers with keyword phrases, links and content. SEO consist of content structure, website development, campaigns, keyword research and national versus local search positions.

Zimpco Media offers a higher rate of return with SEO compared to traditional off-line marketing channels. The barriers to entry for websites are low, yet competing does cost! A company should ensure they are positioned on each of the major search engines under a variety of keywords and page titles. We continue to optimize each website with natural link building (?), an effort that takes effort to create and manage.

How we do SEO

We can clarify issues faced with website positioning, answer questions about SEO and suggest strategies for optimizing your website. Getting to the top of popular search engines requires great content and other sources linking to that content. SEO is an ongoing process and remains highly competitive in many markets. So, to offer SEO is to offer an online strategy built for results and growth down the road.

We review and find keywords, assess competition, review your website's coding, directory and file-naming structure, and content for maximizing your website's rankings. With preliminary assessments in place, a marketing plan is created to focus on objectives and results. SEO is exciting in that measurable results are a daily occurance and many off-line marketing efforts have flocked to the Internet to take advantage of the enormous amounts of data obtained through analytics and reporting.

Organic SEO

Organic SEO refers to the natural placement a site has on a variety of search engines such as Google, Yahoo, and Bing. Your ranking depends on many factors, but getting to page one or listed at all is what the industry terms "organic". The longterm effect is how companies maintain website pages so they're indexed appropriately across the search engines. If you own a website and it's not visible in top 10 search results under a variety of established keywords, then you lose potential traffic and business to your competitors.

Blog & Search Industry Statistics

Blogging Stats

→ 29% of visits in 2009 resulted in some kind of action (email signup, contact form, etc.)
→ There are currently about 70 million blogs as of 2005
→ Total blogs tracked by Technorati: 74 million
→ There are 180,000 new blogs being created every day
→ 5,000-9,000 new spam blogs (splogs) created per day
→ Total blog posts created per day: 2 million
→ 36% of those blog posts were written in English
→ Technorati top 100 takes majority of traffice (see list)

Top Search Engine Stats

→ 75% of Americans use search engines on a regular basis
→ 56% of Americans use Search Engines every day
→ 40% of all search engine searches are for local businesses and services
→ 54% of Americans regularly use the internet instead of the phone book to find local services
→ 92% of all local searches will eventually convert into a sale
→ Roughly 10 billion search queries made per day

Source: Comscore, Hitwise, Technorati and RealTimeStatistics.org

Another cool tool posted on the BBC: SuperPower: Visualising the Internet

A website that appears on the first page of search engines gaurantees lead generation and increased sales. To start generating leads online you need SEO services to promote your website.

Featured Service - Domain Names

Domain names. Is your name taken? Many domains with the dot com extension have been taken, and most cases are held by domain investors. We can find a name that fits, sometimes the name you need. Experience in the domain market allows Zimpco Media access to a variety of sources for purchasing the right domain(s) We have the contacts and can safely negotiate a purchase on your behalf.

We offer domain purchasing and brokerage services. The domain names we broker must be premium generics in the .com, .net or .org extensions. When it comes to selling a domain, many factors come into play especially in a current downturn or up in the market. Our service cost is 7.6 percent of the selling price. To keep it simple, if your domain can pass the $5K estimate on Estibot.com, we can offer our services. A domain that sounds and looks good to you even with daily revenue may not be to the market. We can find those market buyers and opportunities for you.

Whether you're a domainer or a business in need of a domain name for the first time, you will find our domain service helpful. We like the year-to-date sales from dnjournal.com as a reference and shock. A domain name that doesn't work in one culture/society may work in another. There are buyers, do you have what they want.

Keyword Development

Chances are you already have an idea of the keywords for which you want your website to rank highly. We use those keywords as a starting point and then perform research using various tools like Wordtracker, Overture, Google AdWords, and combine that with other research and experience to generate a list of relevant keywords and keyword phrases. That list might be 20 words, or it could be thousands, depending on the nature of your business.