Search Engine Marketing

Pay-Per-Click (PPC)

Drive qualified traffic to your site immediately with PPC campaigns across search engines and product related websites. The first phase of each project is the most important. We research your industry, target market and objectives. The initial research blends into your existing marketing plan to determine the best audience reach.

Research will determine the campaign key performance indicators (KPI). Once we have determined your company's business objectives and goals for your PPC campaign, we use this information to form the foundation of your campaign. Your goals become the measure to which we gauge the success of our marketing efforts and the success of your PPC campaign.

The best way to get people to your website is through a search engine such as Google. While the Internet can truly be a level playing field for businesses of all sizes, it will take a search marketing strategy to get you in the game. Search marketing includes both pay-per-click advertising and search engine optimization (SEO) – and that’s where the confusion tends to begin. If you’re unsure which method is right for your business, you’re not alone. Many business owners get bogged down trying to decide between the two. However, most eventually learn that an effective search engine marketing campaign should include both. View our search marketing glossary to learn more about the terms used in this ever expanding industry.

Return on Investment (ROI)

Our client search campaigns have outstanding results to the point that postcard or mailings have ceased. Traditional marketing has changed.

Search marketing services include:

  • → Paid Placement: Google, Yahoo, MSN
  • → Articles and Press Releases
  • → Organic Search
  • → Landing Page Development
  • → Multivariate and A/B testing
  • → Campaign Tracking

Search engine marketing is necessary for your business, whether the goal is increasing website traffic, selling directly online, building brand awareness, or lead generation. It provides some of the best ROI among marketing channels. Our clients achieve higher rankings, qualified leads, higher conversions, and better results.

Pay-Per-Click Service & Providers

Google Adwords

Google pay-per-click allows your company to take advantage of the largest single source for Internet traffic, Google. Almost 50% of Internet traffic is referred from the Google search engine, so it is imperative you have accurate and experienced PPC management services. Zimpco Media can generate a keyword master list specifically tuned for your industry based on popular Google matches. Our services also include pro-active creative ad campaigns to A/B test a variety of ads to insure maximum click-through rate.

Yahoo Search Marketing

The YSM PPC engine feeds results to Yahoo and several smaller search engines. We recommend Yahoo as a building block to your web success. Your site is added to the directory at a cost, then we run the numbers and start with the PPC campaign. Our search engine marketing services will allow your web site to take advantage of the vast marketing power of Yahoo search. This ensures indexing of your site is done fast and correctly.

MSN AdCenter

MSN has developed a PPC tool specifically for the MSN portal. Using ideas and features borrowed from both AdWords and YSM, MSN AdCenter consistently produces the highest ROI out of all PPC programs. Rather, MSN has position three in the most popular search engines and lags behind Yahoo and Google considerably. Therefore, the cost per click is more affordable in that more clicks equal more page views. Getting users to the page is essential, but making the sale is another phase. Zimpco Media's PPC specialists can develop and maintain a cost efficient AdCenter program tailored to your business.

 

Email Marketing

Email is a fantastic tool that works in conjunction with other interactive features of a website to create a flow of communication with prospective clients. The aim is to get consent from the recipients of your emails before emailing them. The best way to get that consent is to have your users perform an action on your website that establishes that consent. Such devices are called "opt-in" programs.

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. Zimpco Media offers easy email marketing features.

Professional Service Offerings:

  • → Analytics/Tracking
  • → Opt-in/Opt-out management
  • → Bounced Emails/Spam Complaints
  • → Personalization
  • → Segmentation
  • → Whitelist management