Digital Marketing Management
Why do companies hire us? Here’s some questions we like to ask…
“If we target a geographic location, does the target live or work there? Where does your target market live, work and play?”
“Did you know you can target specific websites to market your ads? We encounter this so often it’s silly!” Ask your agency if they’re targeting display ads properly.
Digital marketing covers many channels today, that’s a good thing for any business looking to gain traffic with online advertising. The data we gather allow you to further market to a specific demographic and interest. Whether you’re in need to advertise on Google, Facebook, Twitter, Pinterest or other networks, there are many ways to reach your customer.
Retargeted Advertising – When’s the last time you saw an ad follow you across the Internet? This technique is nothing to be alarmed by, it’s tracking that results in consumer actions after they’ve left your website or search products online. The ability to target ads to users who visited your website and searched for similar products results in advertising that targets people interested in your products or services.
Social Media Management
Social Media is a recommended approach to building your brand, audience and relationship with an industry. With many websites consisting of little content (blogging takes time!), the abundance of social networks provide simple touch points about a company or person. Ultimately, the goal is to drive traffic back to a single point and make a sale. Social Media is a routine in today’s world and we can help make it easier to manage.
Search Engine Optimization (SEO)
A huge factor in gaining website visitors has to do with good SEO. Your website can gain better results by targeting what users are searching for as well apply this process to your marketing programs. Well positioned websites use targeted keywords to drive traffic, the data shows exactly what users are looking for. It’s our job to inform you what can work or how to better position your message. So what does digital marketing have to do with SEO?
Quality Score! That’s how Google measures web pages and ads so that users are clicking on something they likely will buy or be interested. Your website should describe your service or product offering. It’s rather simple, yet missed more than necessary. Give us a call or send an email for more information.
Analytics & Statistics
We look at key performance indicators (KPIs) to drive and optimize your target audience. We have the data, want results? We use the standard Google Analytics and Webmaster Tools to gather data and insight, but these are not the only tools used in building a targeted audience. Doing business with us will give detailed reporting and analysis.
Want to Learn More?
A quick conversation with us will inspire you and your company to start targeting the right audience with a different approach. The web is changing, so is your marketing strategy.